Bollywood and fashion go hand in hand together, and we have seen our favorite actors launch their own apparel to introduce their fashion sense to the world. At first, it was fashion diva Sonam Kapoor with her sister Rhea Kapoor, who brought ‘Rheson’, a designer wear brand for the women. And then it was superstar ‘Hritik Roshan’ who introduced ‘HRX’, a daily apparel fashion brand for millennial’s.
Now, Anushka Sharma, who has formerly been a supermodel, has launched her signature brand named ‘Nush’. The actor has been a style icon for almost a decade now and it’s her attempt to bring her own outfits to the masses.
Look what she has to say about the brand:
My nature is such, that if I’m choosing to do something, I become completely involved. NUSH, my clothing line is my second entrepreneurial venture after my production banner Clean Slate Films. Now with clothing, I not only had to do something that I really believed in, but also keep in mind that each one of us is unique and have our own dressing styles that suit us. As a young girl, shopping for clothes that suited my sense of fashion under one roof was a struggle. I would end up going to different stores to put together the right casual ensemble. With NUSH, we endeavour to bring fashionable and beautiful clothes that you can wear to work, to college, to an evening do or even just to hang out casually, all under one label. I have personally taken interest in the styles of NUSH, so there’s a bit of myself in all the outfits. NUSH is for every woman who is her own stylist.
– anushka Sharma
Nush has collaboration with Shopperstop for offline availability and it will be exclusively available online on Myntra.